Match Group announced Friday that it entered a data partnership with 23AndMe to offer improved services across its lineup of dating platforms.
Michael Kaye, spokesperson for the company that offers Tinder, OKCupid, Match.com, and more, released the statement. “We’ve always invested in helping our users find meaningful long-term compatibility, and this acquisition expands our ability to provide biologically-informed matching across our apps.” 23AndMe, a company that sampled users’ data to provide ancestral and health data, has not publicly commented on the scope of the data transfer.
“With this data, our users will be able to view genetic metrics on potential matches, including overall genetic compatibility and hereditary condition warnings,” said Kaye. “A warning may appear if a user is incompatible based on chromosomal indicators, or if they have a predisposition to conditions like heart disease or male pattern baldness. This aligns with our history of prioritizing user safety and advanced matching algorithms based on preferences.”
Parenting preferences will also be informed by the data, according to Kaye. “We can now show users important data around family planning outcomes, including the likelihood of healthy children and potential genetic dispositions; this is especially powerful for users when combined with our algorithmic personality determinations based on profile images, descriptions, and answers to predetermined personality questions.”
“Premium subscription members will have access to ancestry filters, allowing users to refine matches based on shared heritage and degree of familial relation,” Kaye said. “Early research shows that some markets responded unexpectedly strongly to second- and third-cousin recommendations.”
Kaye said the company is continuing to refine its long-term compatibility models, with future updates likely to include relationship longevity prediction and multi-generational outcome forecasting. The features are expected to launch later this year.